Online value proposition

When formatting a business website, it is crucial to define your value proposition clearly and convincingly for your target audience.

The value proposition answers the central question: who is your ideal customer and how does your solution contribute to the success of his/her problem? Why should he/she buy something from you?

Your value proposition thus includes: 

• What: definition of your offer (content).
• Who: which target group (ideal customer) are you aiming for?
• How: to what extent will you distinguishes yourself from the competition?
• Why: why do you do what you do? What do you believe in?

To answer these questions, we go through the following steps (which you can do yourself, by the way): 

• drafting of the business model canvasso that we can gain insights in your company's activities, costs and revenue model 
• drafting of the value proposition canvas