Online value proposition

When designing a corporate website, it is crucial to keep your value proposition clearly and convincingly defined for your target audience.

The Value Proposition answers the central question: Who is your ideal customer and how does your solution solve their problem? Why should they buy something from you?

So your value proposition includes: 

  • What: definition of your offer (content).
  • Who: which target audience (ideal customer) are you aiming at?
  • How: how do you distinguish yourself from the competition?
  • And finally: why are you doing what you do? What do you believe in?

To answer these questions, we go through the following steps (which you can do yourself, by the way): 

Mission Vision Core Value

Relevant articles

various social media
5 min

7 tips for good social media posts in 2021

How to make good social media posts? How often should you post on Facebook? When is it best to post? And what is good content? Read our 7 tips!
Seo what to do and not to do
5 min

SEO checklist: what to do and not to do

Search Engine Optimisation is the process of making your website findable. It focuses on organic search results, unlike, for example, SEA (Search Engine Advertising) where you ...
5 min

Inbound marketing: not the same as content marketing

Inbound marketing turns the principles and thoughts of traditional marketing upside down. Firstly, because it starts from your (potential) customer. The focus is on ...

Search

Contact

Contact

Newsletter

Subscribe to our monthly newsletter and choose your favourite topics.

>>>