Online value proposition

When designing a corporate website, it is crucial to keep your value proposition clearly and convincingly defined for your target audience.

The Value Proposition answers the central question: Who is your ideal customer and how does your solution solve their problem? Why should they buy something from you?

So your value proposition includes: 

  • What: definition of your offer (content).
  • Who: which target audience (ideal customer) are you aiming at?
  • How: how do you distinguish yourself from the competition?
  • And finally: why are you doing what you do? What do you believe in?

To answer these questions, we go through the following steps (which you can do yourself, by the way): 

Mission Vision Core Value

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