A marketing plan is a report that describes all the marketing and commercial efforts made by an organisation to achieve certain objectives. The plan is based on internal and external research.
A digital marketing plan is limited to your online objectives and the actions (strategic, tactical and operational) with which you can achieve them.
The preparation of this plan includes the following steps:
After this analysis, we determine what we need to focus on to generate leads for your business:
Together with you, we determine which content must be provided for which type of visitor (personas) and via which channel. This is the content planning.
Our in-house content manager, who delivers SEO-proof texts, does the writing. Or we work together with your regular copywriters.
The plan concludes with SMART (Specific, Measurable, Acceptable, Realistic, Time-bound) marketing objectives and a concrete action plan.