Digital marketing plan

marketing plan is a report that shows all marketing and commercial efforts describes what an organization delivers to achieve certain objectives. The plan is based on internal and external research. 

digital marketing plan is limited to your online goals and the actions (strategic, tactical and operational) you can take to achieve them. 

Create a digital marketing plan

A marketing plan is a report that describes all marketing and commercial efforts taken by an organization to achieve certain objectives. The plan is based on internal and external research.

A digital marketing plan is limited to your online goals and the actions (strategic, tactical and operational) you can take to achieve them. 

The preparation of this plan includes the following steps: 

  • Situation analysis: who are you, what is your history and what is your business? 
  • How is your marketing mix structured (product, price, place, promotion, personnel and presentation)?
  • SWOT (Strengths, Weaknesses, Opportunities, Threats). 
  • Digital marketing health check: what's the situation with your SEO (search engine optimisation), online campaigns and advertising?
  • Google Analytics:what are your current online results?
  • Buyer Personas: who's buying from you? 
  • Customer Journey: what (online) journey does your customer make before he decides to buy? 

Action plan to generate leads

After this analysis, we determine what we need to focus on to generate leads for your business: 

Content plan

Together with you, we determine which content must be provided for which type of visitor (personas) and via which channel. This is the content planning.

Our content manager, who delivers SEO-proof texts, does the actual writing in-house. Or we can work with your regular copywriters.

SMART

The plan concludes with SMART (Specific, Measurable, Acceptable, Realistic, Time-bound) marketing objectives and a concrete action plan.

Marketing plan on paper

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