Blog

We like to share our knowledge.
Read here what we are working on and what we find interesting.
We like to share what we find interesting here and during our trainings.
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2 min

Translate your website instantly with Weglot

Have you ever considered expanding your market abroad? Then you may have thought about translating your website, but top quality translations ...
various social media
5 min

7 tips for good social media posts in 2021

How to make good social media posts? How often should you post on Facebook? When is it best to post? And what is good content? Read our 7 tips!
Seo what to do and not to do
5 min

SEO checklist: what to do and not to do

Search Engine Optimisation is the process of making your website findable. It focuses on organic search results, unlike, for example, SEA (Search Engine Advertising) where you ...
Web design software

Common sense and excellent web design

Don't make a user think. That is the golden rule when it comes to web design. But how do you do it concretely? Read it in this blog.
4 min

Dazzle's digital approach (and what you can learn from it)

Your digital component is a fully-fledged business entity that requires a separate approach and a plan outlining where you want to go with your online channel.
2 min

Content is king, but why?

The importance of content marketing continues to grow. But what makes content so important? Dazzle gives you five reasons why content marketing is an indispensable part of your ...
5 min

Social media strategy: 12 hacks & tips

Your social media marketing stands with a good social media strategy. Read the 12 hacks & tips that boost your social media marketing here!
2 min

E-mail marketing: what is it and how to do it well?

E-mail marketing is all too often written off as a corny and useless means of communication, but that bad name is completely unjustified and outdated. In recent years, e-mail marketing has become a ...
Facebook for business
3 min

Why you should invest in your Facebook company page

Facebook is big. Even after the latest drastic changes to the Facebook algorithm in early 2018, it is still a useful social media channel for businesses. Dazzle gives ...
What is duplicate content?
3 min

What is duplicate content?

If two different URLs refer to (almost) the same content, search engine robots consider them to be two separate pages with copied content. You could also call it plagiarism. And that ...
24 min

Using Google Analytics (configuration, reports, attribution models and more)

In this white paper, you will learn how to use Google Analytics to improve your website, how to set it up and we have added some video resources to ...
4 min

How to implement Google Analytics?

Google Analytics is crucial to improve your website or to analyse marketing efforts. But how does Google Analytics work and how do you implement it?
5 min

Inbound marketing: not the same as content marketing

Inbound marketing turns the principles and thoughts of traditional marketing upside down. Firstly, because it starts from your (potential) customer. The focus is on ...
How marketing automation works
12 min

Marketing automation: what is it and how does it work?

Together with CRM, marketing automation is the cost-effective bridge between sales and marketing. Read how it works and why you can't live without it.
3 min

Website free DIY or super cheap?

Do you want to build a free DIY website or have one built super cheaply? But how do you get started? What do you need to pay attention to? You can read about it here ...
4 min

The customer journey explained

To understand your customer experience, the customer journey is crucial for any business. But how do you describe it and, more importantly, how do you go about ...
creating a website: what to look for
4 min

5 points of attention when creating a new website

As an entrepreneur, you can't escape it: you have to have an online presence in order to reach (potential) customers. And so you must have your own website. But do you ...
Social media Belgium
3 min

How to social media in 2020

Social media have become an integral part of our lives. It is therefore important to prepare for what is to come. What do Instagram, Facebook, Pinterest ...
2 min

Building the ideal home page

The home page of your website is your company's digital front door. It has to make the right impression within three seconds by answering one crucial question from the ...
2 min

The 9 components of the Business Model Canvas

A business model describes the way in which an organisation creates, delivers and retains value. The Business Model Canvas can help you do all this in a transparent way.
3 min

5 conversion tips for your website

The Internet has become an overgrown jungle. Having a website is not nearly enough to reach your target audience online. With these 5 basic principles of digital marketing ...
4 min

WordPress versus Wix - Case study

Creating a Wix website, completely free and super easy? We put it to the test and had a developer recreate an existing WordPress website in Wix.
2 min

WordPress or Drupal?

You want a new website. Which Content Management System (CMS) do you choose? That depends on your digital strategy and the desired functionalities. Below we list a few ...
How visitors scan and scroll through your website
2 min

A good website is user-friendly

The last thing you want your visitor to do when he lands on your website is to think. Does this sound crazy? Well, it's a reality...
2 min

What is affiliate marketing?

Affiliate marketing is a specific online marketing method in which companies financially compensate their partners, or affiliates, for generating leads or sales. Read how it works here.
2 min

Google Ads case study: 300% more sales

Dazzle gave Droombedden's Google Ads campaigns a real boost in 2018: 300% more online sales with a 20% budget reduction. Curious how we pulled this off? Read ...
4 min

Website usability checklist: do the test!

Website usability is a trendy term that actually just says something about how user-friendly your website is. It seems banal but it is not. The greater the ...
2 min

Social media use in Belgium 2018

Worldwide, there are more than 4 billion internet users. In Belgium too, the number of internet users is constantly growing. How does the digital behaviour of Belgians evolve? Hootsuite brought ...
3 min

Mautic: efficient marketing automation software

By now you have heard of marketing automation. If you're familiar with its benefits, we'd like to explain the open source marketing automation system to you.
2 min

How to increase the reach of your Facebook business page?

Facebook regularly changes its algorithms. Why? Facebook wants to ensure that you only have meaningful interactions with your network. How do they do this? They let it ...
4 min

SEO-proofing your website

We feed you information that will help you, even though Google changes their secret algorithm every year. What do you need to know about SEO today in order to be ...
What is content marketing?
3 min

What is content marketing?

Content marketing is one of the cornerstones of any good marketing plan. The starting point is to give your (potential) customers the information they want, rather than ...
2 min

Email marketing: personalisation and marketing automation

E-mail marketing is still very popular among marketers due to its low costs and high returns. As a result, customers are naturally flooded with e-mails. It is therefore very important to ...
2 min

How to write a good e-mail

E-mail marketing is still very popular because of its low costs and high returns. It is therefore a successful and profitable part of any well thought-out online marketing strategy. But ...
Tested! Which posts boost Facebook statistics?
2 min

Tested! Which posts boost Facebook statistics?

Dazzle posts regularly on Facebook, Twitter and LinkedIn. We keep a close eye on the response and results of these posts. Are you as curious as ...
7 min

10 tips for a good content strategy

It is clear: you reach and cherish your target audience with the right content. Preferably you also have a plan of action. With these 10 tips ...
2 min

Facebook: The social medium for marketing to young people

In spite of the great criticism, most users remain loyal to Facebook. For companies, too, it remains an important medium for communication. Especially among young people it is still ...
What is a buyer persona?
2 min

What is a buyer persona?

The buyer persona is a comprehensive description of your most important target audience(s). After all, knowing your target audience is one of the most important parts of a successful marketing strategy. What moves your ...
3 min

A landing page: what is it and how do you use it?

A landing page is essential in an inbound strategy. But what is a landing page and what should you look for when building one?
3 min

How do you get more customers with remarketing?

With smart remarketing ads, you can attract targeted website visitors back to your site to complete their purchase. Read how and why in this article.
3 min

SEA or Search Engine Advertising explained

Are you interested in advertising in Google, but don't know how to start? Or do you want to avoid making beginner's mistakes that will cost you unnecessarily? Then read the basics ...
2 min

What is robots.txt?

A robots.txt is a small text file that lists which pages and files a search engine may or may not crawl. Read here why it can be useful.
social-media-marketing-image-2
2 min

Social media marketing: why and how to start?

No less than 7.5 million Belgians are active on at least one social media platform. High time to get involved in social media marketing!
Google Search Console
3 min

What is Google Search Console?

In order to score high in Google, your website has to meet many requirements in terms of content and technology. Google Search Console, a free tool from Google, helps you to ...

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